Tell Me Something I Don't Know
Can it be called research when these are the results?
The analysis revealed that Facebook offers a dynamic environment for academic libraries to cultivate relationships with students. Libraries present information through status messages which suggest who they are and what they do. In addition to being informational, libraries attempt to engage and establish rapport with students through Facebook. The university setting not only creates a context for messages, but also offers a mutual set of experiences and values shared by libraries and students.